About Us

Meet the Founder

After college graduation, a robust marketing and advertising career was complemented with many years of volunteer work. Leading teams, guiding clients, directing projects and planning events filled my weekdays; volunteering filled my weeknights when not already enjoying life with family and friends. These experiences were eventually accompanied by the role of a lifetime: caregiver to the two most important people in my life, for the rest of their lives. Being a caregiver profoundly changed me and unconditionally tested me. The time came to turn that test into a testimony...with the creation of Alice's Way.

Alice's Way founder

Additional Training & Experience

  • Certificate in COVID-19 Contact Tracing, Johns Hopkins University, 2020

  • Certificate in Women’s Entrepreneurship, Cornell University, 2019

  • Certificate in Working with Older Adults, 2018

  • Certificate in The Psychology of Old Age, 2017

  • DMG Patient Advisory Board Member, 2015-2016

  • Pro bono work in healthcare marketing, 2016

  • Certificate in The Environment of Care & the Patient Experience, 2015

Inspiration Behind Alice’s Way

My mom was a strong compassionate caregiver to many. I grew up watching her lovingly care for several people in our family without hesitation or complaint. She just had a way about it that was so authentic and beautiful. Part warrior and part angel. She is my mentor and my inspiration. In her honor, Alice’s Way was founded.

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